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Connecting with consumers to put more pork on the plate (Part 2)
Among younger generations in the United States, fresh pork consumption is on the decline. What does that mean for the pork industry and how can the industry adapt to make pork the protein of choice for younger consumers? Bill Even, CEO of the National Pork Board, says that the NPB is engaged in groundbreaking, scale research to learn more about what younger pork consumers expect from the pork industry. He says the industry needs to adapt to what the consumer prefers. One of the ways in which...