Inspiring consumers to add more pork to their diets
The National Pork Board’s Retail Advisory Committee (RAC) meeting serves as a direct, industry-focused platform to connect retail leaders with key insights into the organization’s consumer campaigns and third-party consumer research. Neal Hull, NPB’s director of state and regional marketing, said it’s important not only to discuss how to move pork in the marketplace, but also to teach those within the industry how to get more consumers to eat more pork more often. Hull said the Pork Checkoff...












