In tough economic times, farmers are looking for alternative income streams and ways to increase their profit margins. One way is through direct-to-consumer sales, whether through farmers’ markets, roadside stands, or online. In Iowa, the Choose Iowa program has helped farmers connect with consumers who are looking for fresh, local options. Rick Harrison, CEO of Farm Trader said that farmers need to act as entrepreneurs and pay special attention to how they market themselves.
After that, Harrison said farmers need to develop trust with their customers.
Harrison said it’s also important for farmers to make it easy for customers to purchase their goods.
For more information, visit thefarmtrader.com.
