The USDA is allocating $300 million to 66 organizations under the new Regional Agricultural Promotion Program (RAPP). Ag Secretary Tom Vilsack said the agency launched RAPP in October 2023 to expand marketing opportunities overseas for American agricultural commodities.
Vilsack said there are many opportunities to take advantage of in other countries.
Senator Debbie Stabenow, chair of the Senate Ag Committee, said expanding markets is a win for everyone.
The initial round of RAPP funding will help recipient organizations carry out hundreds of projects encompassing a wide variety of products and markets.
