Strong crop prospects are welcome news, but Iowa farmers know that good yields don’t always guarantee strong prices. Building demand at home and abroad remains a top priority, and that’s where the work of the Iowa Corn Promotion Board comes in. As the organization prepares for new leadership, the focus stays on expanding markets and opportunities for Iowa’s corn growers.
Incoming ICPB president Joe Roberts says growing demand — whether through ethanol, exports, or new uses — will remain at the heart of the board’s work. He points out that strong yields are only part of the equation, and that long-term success for farmers depends on finding new markets and maintaining steady demand both here at home and overseas. Roberts says the Promotion Board’s job is to make sure every checkoff dollar helps open those doors and strengthen Iowa’s place in the global marketplace.
Roberts says his focus as incoming president is on building for the future, not just maintaining the status quo. By advancing new uses for corn, strengthening export relationships, and keeping education at the forefront, he hopes to create momentum that benefits both farmers and consumers. He believes the work done today will set the stage for long-term growth and keep Iowa corn competitive on the global stage.
Roberts says he’s eager to build on the foundation set by past leaders while pushing Iowa Corn into new frontiers. His goal is to ensure that farmers see lasting value from their checkoff investments and that consumers understand the role corn plays in their everyday lives. With that vision, Roberts says Iowa corn will continue to drive growth at home and compete with confidence in global markets.
