The Taste What Pork Can Do® campaign from the National Pork Board launched in May 2025 with the aim of getting younger generations of consumers interested in buying more pork. Jose De Jesus is vice president of market growth with the National Pork Board and he says that this summer grilling season offers a great opportunity for U.S. pork to be a big part of sports and fan culture.
De Jesus says that summer grilling season is another chance for pork to be the star of summer gatherings.
De Jesus also provides an update on what Taste What Pork Can Do is doing to help younger consumers find new flavors via a versatile protein option.
For more information visit www.porkcheckoff.org
