As the new year gets underway, there’s growing excitement around adding more protein to the plate. Momentum is building with the “Taste What Pork Can Do®” consumer brand campaign. José de Jesús, assistant vice president of consumer marketing with the National Pork Board, says ground pork is gaining traction as a flavorful whole-food option for everyday meals.
Ground pork’s value is up 2.1 percent, and volume is up 3.9 percent year to date. De Jesús explained that Gen Z and millennial preferences are driven by culinary creativity, versatility, and flavor, while still aligning with their nutrition goals.
De Jesús says one area that really stands out is working with content creators and digital platforms to tell the pork story in a fresh way — showing consumers how pork fits on their plate and making it relevant and engaging.
Visit porkcheckoff.org to learn how the Taste What Pork Can Do® brand campaign will continue to focus on the flavor of pork and the relevance for today’s busy consumers.
