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Promoting pork for today’s tastes

Promoting pork for today’s tastes

Driving pork demand and swine health remain top priorities for newly-elected National Pork Board President Chad Groves. He mentioned the importance of the “Taste What Pork Can Do®” campaign in promoting pork consumption and acknowledged the industry’s commitment to the turning point in swine health. According to Groves, since its launch in May 2025, the digital-forward campaign has been a useful tool for understanding consumers. Change won’t happen overnight, but the tide is turning. Groves...

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Specialty crop producer assistance deadline approaching

Specialty crop producer assistance deadline approaching

A deadline is approaching for U.S. specialty crop producers to sign up for marketing assistance. Applications are now open for USDA’s new $2 billion Marketing Assistance for Specialty Crops Program. Danny Munch, an economist for the American Farm Bureau Federation,...

NPB marketing to a new brand of customer (Pt 1)

NPB marketing to a new brand of customer (Pt 1)

As we continue to evolve the agriculture business, it goes without saying that we need also to evolve the marketing of our products. As the age evolves, so do the consumers. Life has changed from one generation to the next, however, the need to eat is just as strong...

South American Weather and Crop Update (1-7-24)

South American Weather and Crop Update (1-7-24)

The U.S. markets are keeping a close eye on the weather in South America in the event that they see some crop issues, but right now the weather is looking to be rainy and supportive of their current crops. Allendale commodity broker Greg McBride gave an update on the...

Marketing cattle can be challenging in January

Marketing cattle can be challenging in January

The cattle market had a great year in 2024, and while things aren’t abysmal suddenly in January, it’s not a particularly strong time either. Scott Varilek of KKV Trading in Sioux Center, Iowa, said January typically isn’t the best month to market cattle. Varilek said...

Looking at tar spot in 2025

Looking at tar spot in 2025

Every growing season brings us challenges. I wouldn’t call them “new” or “different” challenges for the most part. Most of them are things we have seen before but in different levels and combinations. While disease pressure is not anything new, tar spot has become a...

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Egg production down year-over-year

Egg production down year-over-year

U.S. egg production totaled 8.63 billion in March 2025, a 7% drop from the same month last year. That figure includes 7.35 billion table eggs and 1.28 billion hatching eggs — with 1.18 billion from broiler-type hens and 104 million from egg-type hens. The average...

U.S. Export Sales Report (4-25-25)

U.S. Export Sales Report (4-25-25)

The export sales might seem a little low this week, but getting any sales with the state of the global economy and President Trump’s tariffs is a good thing. Allendale commodity broker Greg McBride gave an update on the latest corn export numbers from the USDA....

Congress must act to protect family farms

Congress must act to protect family farms

Farmers and ranchers could face higher estate taxes if Congress fails to act before the end of the year. The 2017 Tax Cuts and Jobs Act contains provisions that are set to end in 2025, many of which are beneficial to farmers and ranchers. Samantha Ayoub, an associate...