Driving pork demand and swine health remain top priorities for newly-elected National Pork Board President Chad Groves. He mentioned the importance of the “Taste What Pork Can Do®” campaign in promoting pork consumption and acknowledged the industry’s commitment to the turning point in swine health.
According to Groves, since its launch in May 2025, the digital-forward campaign has been a useful tool for understanding consumers.
Change won’t happen overnight, but the tide is turning. Groves stressed this is a long-term strategic investment of producer checkoff dollars to generate a measurable return by turning appetites into action. Learn more at porkcheckoff.org.
