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The proof of pork demand is in consumer data

The proof of pork demand is in consumer data

The National Pork Board has a comprehensive business intelligence team analyzing data throughout the supply chain, including consumer preference, volume, value, and purchase trends. Kiersten Hafer, NPB  vice president of business intelligence and innovation, said they bring together all the information that matters most for growth in the industry. The extensive data collected by Hafer and her team played a critical role in shaping the “Taste What Pork Can Do®” consumer brand campaign. Those...

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Year-round E15 would be beneficial for everyone

Year-round E15 would be beneficial for everyone

Congress has an opportunity to help farmers and bring down the cost of gas. In this week’s commentary, American Farm Bureau Federation President Zippy Duvall said year-round E15 sales would fuel the economy. Duvall said biofuels are also great for the atmosphere....

2025 Iowa Teacher of the Year has roots in agriculture

2025 Iowa Teacher of the Year has roots in agriculture

One of Iowa’s top leaders in ag education was recognized as the 2025 Iowa Teacher of the Year. Melanie Bloom, who has been teaching agriculture at Sioux Central Community School District in Sioux Rapids for 16 years, was announced as the recipient of the award last...

The proof of pork demand is in consumer data

NPB strengthening connection between consumers and pork

The National Pork Board’s strategic brand campaign is all about taste and flavor. Patrick Fleming, vice president of demand development, says the new tagline, “Taste What Pork Can Do™,” aims to strengthen consumers' connection with pork by highlighting its flavor and...

Thune pushes Farm Bill, farmers push harder

Thune pushes Farm Bill, farmers push harder

Farmers are running out of patience as depressed commodity prices and razor-thin profit margins continue to squeeze their operations. The much-celebrated “Big Beautiful Bill” passed earlier this summer, offering some relief, but it did little to calm the frustration...

Crop insurance enhancements and improvements announced

Crop insurance enhancements and improvements announced

A big piece of the farm safety net, crop insurance, is getting an overhaul courtesy of the Big Beautiful Bill. Risk Management Agency Administrator Pat Swanson explains the adjustments to enterprise and whole farm units. Swanson says there are also recently enacted...

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