Family, food, and flavor are coming together as a winning recipe this holiday season with quality U.S. pork products. By showcasing pork’s versatility, flavor, and cultural relevance, the National Pork Board’s campaign is opening the door to new traditions and fresh meal ideas that fit a wide range of tastes and occasions, helping consumers see pork as an easy go-to option for more than just special events. Jose de Jesus, assistant vice president of consumer marketing for the National Pork Board, said excitement continues to build as pork takes center stage not only at holiday gatherings but in everyday meals as well.
One key area of focus for increasing pork consumption is engaging younger consumers and meeting them where they are with relevant, flavorful, and convenient meal ideas.
As global flavors and diverse recipes continue to make their way into home kitchens, ground pork is emerging as a go-to, complete protein.
For more information, visit tastewhatporkcando.org.
