The pork industry is facing a complex web of challenges — from animal disease and global trade pressures to regulatory scrutiny and shifting consumer expectations. At times, it can feel like there are too many irons in the fire and not enough hands to manage them. However, efforts are underway to ensure that producers’ concerns are heard and addressed. From farm-level priorities to federal policy, the needs of U.S. pork producers remain front and center.
Pat Hord, Vice President of the National Pork Producers Council (NPPC), is urging pork producers to stay engaged and aligned on shared priorities, as the industry navigates challenges ranging from animal disease to international trade. He talks about since coming on to the board, how he has become even more knowledgeable about so many of the issues that are affecting producers across the country.
One of the key concerns Hord highlights is the still-present threat of African Swine Fever. He says preparedness remains a top priority and praised collaboration between the NPPC and federal agencies to improve surveillance, prevention, and response strategies.
Trade continues to be another major focus. Hord says that U.S. pork has a tremendous opportunity to expand its presence in international markets, but only if the industry continues to advocate for access and fair treatment in trade deals.
At the heart of Hord’s message is a call to action: Producers should remain informed and connected with NPPC’s efforts. He emphasized the value of membership and engagement at all levels — from state affiliates to the national office — and encouraged more producers to step forward and shape the future of their industry. There are a lot of issues to tackle.
Learn more at NPPC.org
