The National Pork Board’s Retail Advisory Committee (RAC) serves as a vital link between pork industry leaders and the retail community. At their recent NPB-hosted event, retailers voiced insights to help shape important strategies to make pork more relevant to more Americans. Bailey Morrell, manager of channel market development with the National Pork Board, said retailers ensure upcoming marketing initiatives effectively resonate with shoppers.
Morrell said she wants those in attendance to leave with confidence in the pork industry’s direction and a clear understanding of the available resources. She emphasized the goal is to empower retailers and industry partners with the tools, data, and support they need to connect more effectively with consumers.
The insight shared at the RAC event helps make pork an easy, appealing choice in the meat case. NPB and retail partners are developing Taste What Pork Can Do™ digital and in-store advertising highlighting pork’s flavor, balance, and convenience.
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