Last month’s United Nations Conference of the Parties, or COP30, was attended by an estimated 50,000 people from around the globe. With representation from industry sectors such as agriculture, energy, transportation, and non-governmental organizations, U.S. pork ensured producers had a seat at the table to share their We Care® commitment. Jamie Burr, chief sustainability officer for the National Pork Board, talked about the participation of swine producer Maddie Hokanson, a seventh-generation Minnesota pig farmer who participated in several panels.
Events like COP30 convene experts to strategically identify and address key issues that could threaten producers’ freedom to operate. Burr said it created space to listen and learn from peers around the world while also providing an important opportunity to share the U.S. pork industry’s commitment to progress.
673 million people are undernourished, meaning they are not getting enough to eat. That’s a compelling reminder of the role animal-based protein can play in delivering essential nutrition. By staying attuned to anti-meat strategies and shifting global perspectives, the industry can deliver clear and transparent messaging that demonstrates its ongoing stewardship. Visit porkcheckoff.org for more information, including a written note from Jamie Burr on COP30.
