Tracking consumer demand, preferences, and habits with the Meat Demand Monitor
The Meat Demand Monitor (MDM) is a monthly research project that tracks U.S. consumer demand, preferences, attitudes, and purchasing behavior related to meat and protein products. It is led by researchers at Kansas State University and is funded in part by the Beef Checkoff and Pork Checkoff programs. Glynn Tonsor is a professor in the department of agriculture economics at Kansas State University, and he tells the Iowa Agribusiness Radio Network what goes into the MDM each month. Tonsor says...















