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Inspiring consumers to add more pork to their diets
The National Pork Board’s Retail Advisory Committee (RAC) meeting serves as a direct, industry-focused platform to connect retail leaders with key insights into the organization’s consumer campaigns and third-party consumer research. Neal Hull, NPB’s director of state and regional marketing, said it’s important not only to discuss how to move pork in the marketplace, but also to teach those within the industry how to get more consumers to eat more pork more often. Hull said the Pork Checkoff...
Canada patiently pursuing USMCA despite pressure from U.S.
The Trump administration is demanding what amounts to an ‘entry fee’ from Canada, in the form of agreeing to some concessions just to engage in trade talks relating to the USMCA deal. In particular, the U.S. administration is demanding pre-negotiation concessions from...
Iowa’s official America250 tree planted on Arbor Day at the Iowa State Fairgrounds
Iowa Secretary of Agriculture Mike Naig and other state leaders gathered at the Iowa State Fairgrounds today to plant Iowa’s official America250 tree. The event is part of a year-long, statewide initiative celebrating the nation’s 250th birthday and honoring Iowa’s...
Rising prices impacting consumer choices
A recent survey about consumer buying trends shows that rising prices are affecting consumer’s choices when purchasing food. The survey was conducted by the Stratovation Group in partnership with food and agriculture communications agency Inspire. Kenny Kuhn is...
Tree planting connects youth to America 250
A tree planting at the Iowa State Fairgrounds is one of many events planned this year as part of the America 250 celebration, marking the nation’s 250th birthday. Iowa Agriculture Secretary Mike Naig, who also serves as vice chair of Iowa’s America 250 commission,...
U.S. Export Sales Report (4-23-26)
This week’s export sales were better than what we’ve seen recently, but it was otherwise a muted report. Allendale commodity broker Greg McBride said the corn sales were strong once again. While the soybeans sales weren’t outstanding, McBride said they were above the...
Input costs aren’t dropping alongside inflation
General inflation has cooled off from the high points in recent years, but input costs are not following suit. Dr. Michael Langemeier is the director of Purdue’s Center for Commercial Agriculture, and he said farm input prices don’t always follow inflation up or down....
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More Ag News
Trade deals only first step for USDA
As new trade agreements take shape, USDA officials say the next step is making sure those deals translate into real opportunities for U.S. agriculture. USDA Undersecretary for Trade and Foreign Agricultural Affairs Luke Lindberg says securing market access is only...
Rollins says bird flu vaccine still not ready
USDA Secretary Brooke Rollins says that a bird flu vaccine is still not ready for a full rollout although efforts to produce an effective vaccine are still underway. Bird flu has not been as prevalent in headlines recently, but Rollins says that USDA is still very...
Improving the return on fresh cow protocols
While advancements in managing clinical milk fever have reduced cases, its invisible counterpart, subclinical hypocalcemia, remains a significant challenge for fresh cows. Dr. Curt Vlietstra, a professional services veterinarian with Boehringer Ingelheim, said...
U.S. beef regains duty-free access to UK market
When the United Kingdom departed from the European Union in 2020, U.S. beef no longer had duty-free access to the UK. This increased costs for British importers and the entire U.S. beef supply chain, making the UK market more difficult to serve. Now, duty-free...
USDA reorganizes FSIS and establishes Food Safety Center in Iowa
The U.S. Department of Agriculture has announced a major reorganization of the Food Safety and Inspection Service (FSIS), aiming to modernize operations and better align the agency with today’s agricultural landscape. Central to the plan is the creation of a National...
