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Crafting the message for the consumer
Taste What Pork Can Do™ is the new industry wide consumer campaign from the National Pork Board. The campaign is similar in size and scope to successful campaigns of the past such as Pork, The Other White Meat. Kiersten Hafer with the National Pork Board says the biggest difference with this campaign is the amount of knowledge that the industry has about the consumer. She says that learning as much about the consumer shaped the entire campaign. Hafer adds that previous work by the NPB...
South American weather and crop update (5-4-2021)
Dry weather continues to be the main concern for South American farmers.In this week?s South American weather and crop update on the Iowa Agribusiness Radio Network, Allendale commodity broker Greg McBride said Brazil continues to deal with drought conditions as its...
John Deere?s See & Spray? ready to revolutionize spraying for the future
Many people my age remember the old bean riders. A few people sitting on a spray boom, spot spraying weeds in a field. It was obviously more precise than broadcast spraying, but you hardly see it anymore. In the age of large machines and large fields, that type of...
Iowa planting progress well ahead of average
The USDA says Iowa farmers have been planting corn and soybeans at a rapid pace this spring.Planting of corn and soybean crops accelerated during the week ending May 2nd. USDA Meteorologist Brad Rippey says Iowa growers had 6.3 days suitable for fieldwork for the week...
U.S. beef poised for summer rebound in EU
The U.S. Meat Export Federation is hopeful that U.S. beef exports will rebound in Europe this summer.Yuri Barutkin is USMEF?s representative in Europe. He says U.S. beef gained greater access to the European Union at the beginning of 2020 through a country-specific...
Iowa’s Best Burger is named
In celebration of "May Beef Month," the Iowa Cattlemen's Association and Iowa Beef Industry Council are excited to announce the results of Iowa's Best Burger contest. Bambino's, in Ossian, has been awarded this year's Iowa's Best Burger honors.At first glance,...
NPB stresses safety on the farm
The National Pork Board and the Pork Checkoff are providing resources to help producers prioritize safety in the workplace.Dr. Heather Fowler, director of producer and public health with the National Pork Board, stresses a safe workplace or farm is important for the...
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More Ag News
2022 planting season weather preview
We all know that the weather is the single most important factor in a successful crop, but it?s also the most unpredictable. That?s been particularly true as of late, since it was seeming like Mother Nature just couldn?t make up her mind. However, it looks like she...
Closing Market Podcast- Bill Moore PRICE Futures Group- 5-9-22
Macroeconomic factors like the slowing economy and higher interest rates are applying plenty of pressure to #corn, #soybeans, and #wheat today. Riley Smith talks with Bill Moore of PRICE Futures Group.
USDA has Foreign Animal Diseases high on their priorities
Iowa doesn?t need to be reminded about High Pathogenic Avian Influenza (HPAI), they know the amount of damage it can cause and how much it has caused so far this year.Also being the top pork producing state, African Swine Fever (ASF) is high on our list of...
Des Moines Downtown Farmers Market opens for 2022
The kickoff to the 2022 season at the downtown Des Moines farmers market was this past Saturday. Des Moines, of course, is one of many farmers' markets that you can visit throughout the state of Iowa. But it's also one of the best-known ones across the state. Vendors...
2022 World Food Prize winner is a NASA climate scientist
Dr. Cynthia Rosenzweig is a climatologist, agronomist, and former farmer. She?s also the 2022 World Food Prize Award winner for her work in modeling the impact of climate change on world food production.Dr. Rosenzweig was recognized as the leader of the global...
