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Tracking consumer demand, preferences, and habits with the Meat Demand Monitor

Tracking consumer demand, preferences, and habits with the Meat Demand Monitor

The Meat Demand Monitor (MDM) is a monthly research project that tracks U.S. consumer demand, preferences, attitudes, and purchasing behavior related to meat and protein products. It is led by researchers at Kansas State University and is funded in part by the Beef Checkoff and Pork Checkoff programs. Glynn Tonsor is a professor in the department of agriculture economics at Kansas State University, and he tells the Iowa Agribusiness Radio Network what goes into the MDM each month. Tonsor says...

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Ag economist says outlook for ag is not promising

Ag economist says outlook for ag is not promising

One of the country's leading ag economists says the economic forecast for agriculture in 2025 and beyond does not look promising. Dr. Joe Outlaw, a professor and extension economist at Texas A&M University, says that the forecast for ag in the next five years...

Tracking consumer demand, preferences, and habits with the Meat Demand Monitor

Beef still rules the meat case

Despite ongoing economic uncertainty and rising grocery prices, beef has defied expectations at the meat counter. Historically, tighter household budgets tend to push consumers toward more affordable proteins like pork and chicken. Yet, in a surprising shift, beef has...

Sticking with financial plans during economic volatility

Sticking with financial plans during economic volatility

It’s no secret that the economy is extremely volatile right now. Things were looking pretty grim after President Trump announced his plan for widespread tariffs, and now the markets have shot back up following his announcement today that the retaliatory tariffs will...

There’s nothing micro about the importance of micronutrients

There’s nothing micro about the importance of micronutrients

Micronutrients play a huge role in the success of our crops, especially here in the Corn Belt. Tim Laatsch, North America director of agronomy with Koch Agronomic Services, said a deficiency in micronutrients impacts the overall health and potential yield of both corn...

Optimizing the planting season for a strong start

Optimizing the planting season for a strong start

Planting season has already started for some of the warmer portions of the United States and it won’t be long before farmers in Iowa cross the start line and begin planting crops. Paul Sauer is a product manager for Helena Ag and covers the northern portion of Iowa....

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U.S. Export Sales Report (7-10-25)

U.S. Export Sales Report (7-10-25)

This week brought yet another great report for U.S. export sales. Allendale commodity broker Greg McBride said the corn numbers are continuing to impress. Soybeans also had an impressive week and nearly set another weekly record. Rounding out the positive feeling from...

Iowa producers can now receive disaster aid

Iowa producers can now receive disaster aid

Iowa producers will soon be able to receive funds that were earmarked for 2023 and 2024 natural disasters. The USDA is opening the signup period for the Supplemental Disaster Relief Program for farmers and ranchers across the country. Danny Much, an economist for the...

Rollins shuts down southern ports again

Rollins shuts down southern ports again

A new case of New World screwworm appeared this week, only 160 miles from the Mexico-U.S. border. USDA had previously announced a risk-based phased-in port reopening strategy for cattle, bison, and equine from Mexico that began on July 7. The new case raises...