The Senate Agriculture Committee’s version of the Farm Bill includes mandatory country of origin labeling. This comes after a significant push for consumer transparency. However, National Cattlemen’s Beef Association Senior Vice President of Government Affairs Ethan Lane said this provision is not good for U.S. cattle producers nor consumers.
Lane said a recent study out of Kansas State University proves what they already know: consumers aren’t buying based on where their beef comes from.
Past MCOOL rules violated World Trade Organization rules and led to threats of billion-dollar tariffs from Canada and Mexico. Instead, the NCBA supports voluntary programs like the USDA’s “Product of USA” label. For more information, visit ncba.org.
