Dairy industry partners with NFL to promote youth nutrition

by | Apr 28, 2025 | 5 Ag Stories, News

Over 600,000 people traveled to Lambeau Field in Green Bay, Wisconsin, for the 2025 NFL Draft. GENYOUth, an organization founded by American dairy farmers and the NFL, used the hype of the NFL Draft to raise awareness of child hunger. GENYOUth CEO Ann Marie Kroutheim said they hosted the “Taste of the Draft” event, which drew approximately 900 people to wine and dine in downtown Green Bay.

Kroutheim said the partnership works so well because both GENYOUth and the NFL are committed to making sure children have the fuel to be their best selves.

Kroutheim said the proceeds from “Taste of the Draft” will go straight to providing nutrition for thousands of kids across 90 schools.

For more information, visit genyouthnow.org.