We know that as humans we communicate a lot. We are, by nature, social beings to one level or another. Of course, that love of communication varies from person to person, which is okay. However, it isn’t okay when we need to communicate to keep the family operation going. It is a small business with many moving parts; both literally and metaphorically. Effective communication is the foundation on which everything else can be built. Without it, your family farm or small business will crumble.
Jolene Brown is an author, speaker, and West Branch, Iowa farmer. She talks about the challenges we have when working with family members in a business setting, and it creates a different set of communication strategies.
Brown discusses why the family dynamic of communication or non-communication has a huge impact on the farming operation.
You can’t expect the communication to be the same in a family business compared to a normal business setting. Nor should you expect it to be the same. However, there are strategies to use in communicating with family members that are positive for the business and not detrimental to the family dynamic.
Learn more at jolenebrown.com.
