An agribusiness trade mission organized by the USDA Foreign Agricultural Service (FAS) is underway in Seoul, South Korea, led by Under Secretary for Trade and Foreign Agricultural Affairs Alexis Taylor. The U.S. Meat Export Federation (USMEF) helped coordinate the store visits, and trade mission participants observed in-store sampling promotions of U.S. pork and beef at E-Mart Traders. USMEF Vice President of Asia Pacific Jihae Yang joined the undersecretary to highlight the success of U.S. red meat in Korean retail.
Yang added that U.S. Embassy staff were also on hand to share their observations about how well-received U.S. red meat products are in the Korean market and how the U.S. industry has successfully regained Korean consumers’ confidence in the safety of U.S. beef and pork.
For more information, visit usmef.org.
