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USB working to ensure domestic demand remains strong

by | Mar 28, 2023 | 5 Ag Stories, News

We have spent a few segments visiting with Mac Marshall of the United Soybean Board. We have discussed how the Soybean Checkoff is wisely investing your checkoff dollars into research, promotion, and driving demand. We talked about some of the tried-and-true marketplaces, such as animal feed, and we talked about the optimism they have for the future as well.

What it boils down to is that the United Soybean Board is using your checkoff dollars to make sure that we have strong domestic demand to carry us through, no matter what the global marketplace is doing. Also, by continuing to develop these soy-based products here, we create more demand for our beans abroad.

In this final visit with Mac Marshall from Commodity Classic, he talks more about this.