With tighter profit margins and a high carryout on U.S. soybean supplies, the pressure on farmers and the industry to find new avenues for growth has never been greater. As global competition intensifies and market dynamics shift, it’s critical that we invest in innovation to stay ahead. From developing new uses for soy to expanding international markets, driving demand through forward-thinking strategies is key to long-term sustainability. Now more than ever, innovation isn’t just a goal, it’s a necessity.
Susan Watkins, a Virginia soybean farmer and the United Soybean Board’s Demand Action Chair is leading efforts to boost demand through innovation. She talks about some of the work being done to achieve this goal of increased demand through innovation, and she cites a few examples.
Watkins points out that U.S. soybeans are already helping produce thousands of green products that are developed and ready for market. From everyday consumer goods to industrial applications, these soy-based products align with growing consumer preferences for more sustainable, environmentally friendly options. She emphasizes that tapping into this demand is a powerful way to add value and strengthen the soy industry’s position in the marketplace.
Watkins also highlights the ongoing efforts to strengthen U.S. soybean export markets, ensuring global buyers recognize the value and versatility of our product. She says building strong international relationships and promoting the sustainability of U.S. soy are key to driving long-term demand abroad.
To learn more about how innovation is driving demand for U.S. soy and the work being done to support farmers, visit the United Soybean Board’s website. It’s a great resource for staying informed and getting involved in the future of our industry.
