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Building trust in the dairy industry through the checkoff
The dairy industry has faced some scrutiny as of late, especially as it pertains to the safety of products and H5N1, formerly known as “bird flu” and “High-Pathogenic Avian Influenza”. The United States Department of Agriculture and the Food and Drug Administration have stood firm in assuring the public that our dairy is safe. It is also important to remember dairy has a story well beyond the recent headlines and concerns. That is where the story of promotion comes in. Each year, checkoff...