Iowa farmers tell story of American beef to Japanese consumers
Two Iowa farms will be the centerpiece of a U.S. beef marketing campaign in Japan. Chance and Shayne Wiese and their 1904 fifth-generation Herefords farm were the first one featured. Shayne shared the story of their farm and acknowledged the rare opportunity to communicate directly with Japanese consumers. His brother Chance followed up by highlighting their farm’s commitment to running their operation in the most ethical way possible. The second farm was a feedlot near Carroll, Iowa, operated...

















