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USMEF holds seminars to grow demand in Saudi Arabia
For over than a decade, U.S. beef faced technical barriers in Saudi Arabia that left only a small fraction of U.S. production eligible for the market. With those obstacles now removed, the U.S. Meat Export Federation (USMEF) – with support from USDA and the Beef Checkoff Program – is ramping up efforts to reintroduce U.S. beef to importers and other prospective customers in Saudi Arabia. USMEF President and CEO Dan Halstrom said this allows the U.S. beef industry to capitalize on one of the...












