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Tracking consumer demand, preferences, and habits with the Meat Demand Monitor
The Meat Demand Monitor (MDM) is a monthly research project that tracks U.S. consumer demand, preferences, attitudes, and purchasing behavior related to meat and protein products. It is led by researchers at Kansas State University and is funded in part by the Beef Checkoff and Pork Checkoff programs. Glynn Tonsor is a professor in the department of agriculture economics at Kansas State University, and he tells the Iowa Agribusiness Radio Network what goes into the MDM each month. Tonsor says...
Taste What Pork Can Do is celebrating global flavors
The Taste What Pork Can Do® campaign from the National Pork Board launched in May 2025 with the aim of getting younger generations of consumers interested in buying more pork. Jose De Jesus is vice president of market growth with the National Pork Board and he says...
Farmers trim input costs as profit margins remain tight
Farmers across the Corn Belt are reducing spending on fertilizer, seed and crop protection products as they prepare for another year of narrow profit margins. Agricultural economists and industry analysts report that many producers are carefully managing expenses...
Interior seeks flexibility on predator management
When I visited Washington, D.C. recently, I had the opportunity to speak with Karen Budd-Falen, Associate Deputy Secretary at the Department of the Interior, about several wildlife management issues affecting western ranchers. Among the topics discussed were wolves...
Rollins confirms NWS detection 25 miles from U.S.-Mexico border
Today, USDA Secretary Brooke Rollins held a press conference with the media to provide a full update on the New World Screwworm (NWS) situation and clear up some misleading headlines that have been circulating. There was a lot of concern building over an alleged...
Top considerations when planning a calving barn
As attention to livestock production intensifies, producers continue to evaluate the benefits of calving barns for enhancing both livestock management and operational efficiency, according to Dennis Lee, farm product line manager for Morton Buildings. Lee cites...
Examining demand concerns heading into the summer grilling season
Memorial Day marks the unofficial start to the summer grilling season and with the grills firing up around the country questions about meat demand are lingering. With meat prices at the store at lofty levels and beef prices reaching record highs, will consumers have...
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More Ag News
New World Screwworm prompts vigilance, not panic
The confirmation of New World Screwworm cases in Texas and New Mexico has put cattle producers across the country on alert. However, veterinarians and livestock industry leaders say producers in the Midwest should remain vigilant without overreacting. New World...
President Trump says he is “not looking to renew” USMCA
Speaking at the White House today, President Trump stated that he is not looking to renew the U.S.-Mexico-Canada Agreement, saying that “we don’t need anything that Canada has, we don’t need anything that Mexico has.” However, this statement comes as the ag industry...
Concerns rising as U.S. oil reserves decline
While still elevated, oil prices have dipped slightly, well off the high-water mark we saw back in April. Patrick DeHaan, the senior petroleum analyst with Gasbuddy.com, says there are several things helping oil prices. Oil prices are also being helped by China,...
Congressman calls for quicker ARC, PLC Payments
House Ag Committee Republican Rick Crawford asked for support from USDA Secretary Brooke Rollins at a recent hearing to help speed up ARC and PLC payments. Arkansas Representative Rick Crawford says that payments can sometimes be delayed by up to a year. Crawford told...
Work underway on a year-round E15 bill in the Senate
Efforts to secure year-round nationwide sales of E15 ethanol fuel remain active in the U.S. Senate, offering renewed hope for corn growers seeking expanded demand for their crop. Senate Majority Leader John Thune of South Dakota said that lawmakers are working on new...
