Reflecting on the outstanding “Purchase Moore Hamann Bacon” campaign

by | Jun 12, 2024 | 5 Ag Stories, News

A marketing initiative by the Iowa Pork Producers Association went viral last football season, encouraging consumers to purchase more ham and bacon through a clever name association. Kevin Hall, Iowa Pork Producers Association Communications Director, said the idea took advantage of a huge coincidence.

The effort achieved national attention within days as it blew up on national news and social media channels.

Hall said the campaign was a bright spot in what was a challenging time in 2023 for Iowa pork producers.

Iowa Pork has also donated $10,000 worth of pork to food pantries selected by the players, and Hall said the partnership will continue next season.

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