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Dairy checkoff highlights work in 2024
The dairy checkoff continues to find ways to grow sales and build trust in dairy. Dairy Management Inc. President and CEO Barbara O’Brien said one of the key areas of focus is growing the checkoff’s longtime commitment to research and science and working with respected health professionals and medical organizations. Another key checkoff strategy is reaching consumers through online channels where people go for the majority of information. O’Brien said checkoff-led efforts with social media...