NPB researching future consumers of pork

by | Jul 9, 2024 | 5 Ag Stories, News

The National Pork Board recently completed an extensive research project focused on consumer segmentation. David Newman, the senior vice president of market growth at NPB, discussed the objectives behind the initiative, highlighting its aim to better understand the diverse preferences and behaviors of pork consumers. By identifying distinct consumer segments, the NPB seeks to tailor marketing strategies more effectively.

He explains that the Pork Checkoff is collaborating closely with industry partners to develop a cohesive strategy. By aligning efforts and resources, the initiative aims to create a unified approach to promoting pork products.

Newman delves into the findings of the research, revealing significant insights into consumer needs and preferences. He emphasizes that the data highlights a wide range of desires and expectations from different consumer segments regarding pork products.

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