The Pork Checkoff is re-imagining pork in consumer hearts and minds to build a bigger appetite for pork. National Pork Board Member Bill Luckey said the recent consumer segmentation research project showed a wide range of pork consumers.
Short-term and long-term promotion strategies with value chain members are digital-forward and focused on younger consumers, who seek information and view pork differently than past generations.
Visit porkcheckoff.org to learn more about consumer segmentation research and take the quiz to learn which segment fits your lifestyle.
