Pork producers are great at telling their stories to each other, but the focus needs to be on the consumer. The National Pork Board recently invited a social media influencer and avid cook from Los Angeles to a farm to see how pigs are raised. Morgan Wonderly, NPB board member representing California, said that’s a part of keeping the industry alive and fully viable.
She said it’s never been more important to be transparent for consumers and end-users.
Wonderly said this is a “role that the industry has to play” as media consumption habits change.
This work is an example of National Pork Board using Checkoff dollars on strategic tactics to address consumer misconceptions and emotionally connect with key pork consumers. Follow National Pork Board’s consumer-facing work on Facebook and Instagram at National Pork Board.
