Research-backed innovation uses technology, consumer trends and cuts to add value to the product. Kevin Sheehan, director of processor engagement at the National Pork Board, said innovation has been very beneficial to the packer side of the industry.
Sheehan said consumer segmentation leads to targeted innovations.
Those consumer studies can also help the pork industry reach the next generation of pork consumers.
Visit porkcheckoff.org to learn about all the consumer segments and take a quiz to learn which segment best suits your lifestyle.
