One of the cornerstones of the National Pork Board (NPB) is focusing on producer priorities. Six producer-led advisory committees were established recently to align with NPB’s strategic plan. NPB CEO David Newman said the board is built by farmers, for farmers.
Unlike past committees, Newman said these groups will have more of an advisory role.
Newman said the changes underway will add to the growing list of industry representatives who can advocate for Checkoff investments and strategies.
Newman also outlined each of the six committees and their primary focuses.
Through a rigorous selection process, more than 120 leaders from 33 states will lend their voice, offer their experience and perspective, and provide direction as part of their committee member role. A mix of producers, allied industry, and state pork associations will serve on each advisory committee, with the first-year term beginning October 1.
