Fall is well known for its tailgating fun at sporting events across the country, and nowhere is that tradition stronger than right here in Iowa. Whether you are grilling up cheeseburgers outside Jack Trice Stadium or reaching for the ranch and blue cheese to go with your hot wings at Kinnick, dairy has a place at every tailgate. From melty cheese on burgers to creamy dips that bring everyone back for seconds, Iowa’s dairy farmers are helping make game day gatherings a little more delicious.
Jen Schuster, retail business development manager for Midwest Dairy, says the excitement of football season is the perfect opportunity to remind fans just how well dairy fits into the tailgating experience. From creamy queso served with warm pretzels to cheesy potatoes and layered dips, she notes that dairy naturally pairs well with many game day favorites and continues to be a strong performer among consumers across the country.
Schuster said Midwest Dairy is working with its existing retail partners to help elevate dairy’s role in tailgating season. She says these retailers are leaning into the fall football theme to connect with shoppers and drive more engagement with dairy products, both in stores and online.
She talks about how these Midwest Dairy tailgate promotions and partnerships add value for dairy farmers in the region. Schuster says the goal is to connect with consumers in ways that highlight dairy’s versatility while helping boost sales and strengthen the entire category.
The impact will be important for both retailers and dairy farmers. Schuster says the ultimate goal is to keep dairy front and center during tailgating season, driving sales while reminding consumers that dairy is a fresh, local, and nutritious choice that supports farm families across the Midwest.
As football season rolls on, Iowa’s dairy farmers are proud to be part of the tailgating traditions that bring friends and families together across the state. Whether you wear black and gold or cardinal and gold, there is one team everyone can root for, the hardworking dairy farmers who help make every tailgate better, from melted cheese in your dips to buttered buns on the grill. Support your local farmers by making dairy products part of your game day experience. To learn more about activities and programs driving trust and sales of dairy products, visit MidwestDairy.com.
