Pork producers have made their voices heard and the National Pork Board is embracing their call to help drive the demand for pork. This spring the NPB will be unveiling a new pork marketing campaign that has been crafted through research and data aimed at understanding consumer preferences and needs.
Neal Hull is the Director of Domestic Market Development for the National Pork Board and he says marketing to consumers is about crafting messages to subgroups of consumers.
Hull says that the NPB has learned a lot about the differences between different generations of pork consumers.
He says that to reach consumers the message must be available via the media that each group uses to receive information.
Hull also says that pork is consumed differently by diverse cultures even within the United States.
For more information on the National Pork Board’s efforts to drive demand for pork, visit www.porkcheckoff.org
