As the largest pork producing state, Iowa farmers of course have an interest in maintaining pork’s place at the dinner table as a large part of a healthy and balanced diet. In order to do that, the Pork Checkoff is investing in three pillars: strategic research, compelling consumer outreach, and community building with nutrition professionals. Emily Krause, director of nutrition at National Pork Board, says their recent Pork and Partners fits into this strategy.
“Registered dietitians are the go-to for nutrition advice in interacting with thousands of consumers on a daily basis,” Krause said. “And so, our community is really built to be a place where they can come and make connections, build that community, and build their knowledge and skills. So of course, helping dietitians connect consumers with pork.”
Of course, having some fun during these sessions is also important. Krause said the Pork and Partners Road Show recently brought 13 dietitians from across the U.S. to Iowa for sessions that were catered to their area of expertise.
“We had a session discussing the culinary application of pork as a carrier food and discussing the recent research behind that, as well as having a chef and dietitian, Abby Gelman, walk through the variety of ways that lean cuts of pork can be utilized,” Krause said.
On the invitation list were folks highly influential in the media, retail team, and consumer arenas, and bringing them together she says helps to strengthen their understanding of pork.
“So, we wanted the attendees to feel comfortable and more confident talking about pork in terms of nutrition, preparation, and purchasing habits,” Krause said. “So then, now they can go back and talk with their teams and talk with their followers about pork.”
All part of the ongoing educational efforts for those in the retail and preparation industries, which are an integral part of our food production system.
