The U.S. Roundtable for Sustainable Beef has joined the Trust In Beef program as a founding partner and technical advisor.
Trust In Beef is a new effort to empower beef producers to accelerate the adoption of their sustainability journey and provide consumers with real-life proof of the continuously improving environmental performance of beef. Debbie Lyons-Blythe, chair-elect of the U.S. Roundtable for Sustainable Beef recently talked to IARN about her organization?s mission and purpose.
Lyons-Blythe says the Roundtable has paved the way to ranch-level sustainability progress with their science-based tools and frameworks.
Trust In Beef will use their resources to connect beef producers with trusted guidance. Trust In Beef launched in Fall 2021 and supports 200,000 beef producers in accelerating continuous improvement in environmental performance, and providing that message to consumers.
Lyons-Blythe made her comments to the Iowa Agribusiness Radio Network at the 2021 NAFB Convention in Kansas City.
