After many years of having a minimal presence in the market, U.S. red meat is gaining traction in Cuba, due in part to an expansion of private sector buying. To help U.S. suppliers capitalize on this opportunity, the U.S. Meat Export Federation (USMEF) recently held an educational seminar in Miami, bringing exporters and prospective buyers together to learn more about the procedures for conducting business in Cuba. USMEF Caribbean Representative Elizabeth Wunderlich said there’s a great opportunity there.
Paul Johnson of FocusCuba, a consulting firm that specializes in assisting U.S. companies interested in the Cuban market, said that much of the interest from Cuban buyers is for U.S. pork, due to a sharp decline in Cuba’s domestic pork production.
Alicia Rodriguez, who directs new business development for Florida-based distributor American Foods International, found the USMEF seminar to be a great opportunity.
For more information, visit usmef.org.
