U.S. red meat capitalizing on desire for convenience

by | Apr 29, 2024 | 5 Ag Stories, News

Consumers across the globe are seeking convenient ways to enjoy high-quality meals without extensive preparation or visiting a restaurant. Home meal replacement (HMR) kits are one way to satisfy this need, and the Korean market is a worldwide leader in the development of HMR products. USMEF President and CEO Dan Halstrom said USMEF staff recently gathered in Korea for a conference in which they looked at the explosive growth of home meal replacement kits in the country.

Jihae Yang, USMEF vice president for the Asia Pacific, said that demand for convenience is what has driven the growth for HMR items, so that’s what they want to keep targeting moving forward.

Halstrom said USMEF utilizes support from USDA, the Beef Checkoff Program, and the National Pork Board to promote the use of U.S. beef and pork in HMR items in Korea and expanding into other markets where these products are gaining popularity.

For more information, visit usmef.org.