The merger of the biggest players in seed and agricultural inputs, from herbicides to fertilizers, has a lot of farmers confused.
They have lost a brand that was comfortable and familiar in some of the mergers and acquisitions and have to track a product to a new company that may have gotten it through spin-offs in the merger process.
Does this open the way for smaller companies to gain greater market share? Companies similar to Titan Pro, which has a dealer network selling competitively priced inputs from farmer dealers and small local outlets.
Ken Root spoke with Rusty Harder, Chief Marketing Officer with Titan Pro, at the 2018 Farm Progress Show. He asked Harder to define his company, their capabilities and their marketing goals.
AUDIO: Profit Matters 9-4-18
More information about Titan Pro can be found at www.titanprosci.com.
