With cattle markets at historically high levels, producers have a unique opportunity to fine-tune their herd’s nutrition and health programs without worrying about it negatively impacting their bottom line. Now is the perfect time to reassess and update plans for the next few years of cattle production, ensuring that your herd remains strong, healthy, and productive for the long term.
For years, Purina has been a trusted partner to cattle producers, providing expert guidance and high-quality products to support herd health and performance. As the industry evolves, Purina continues to help producers move confidently into the next phase of cattle production, offering innovative solutions that enhance efficiency, sustainability, and profitability.
Ted Perry, Director of Beef Cattle Technical Services for Purina Livestock, brings years of expertise in cattle nutrition and herd management. Perry offers an overview of Purina’s strategies for supporting ranchers in fine-tuning their cattle programs, ensuring they are well-equipped for the next phase of cattle production.
The Purina “Wind & Rain” mineral program ensures consistent, targeted intake, reducing variation and promoting reliable consumption at the desired levels. It provides balanced mineral nutrition with all 14 essential macro and micro minerals, addressing forage deficiencies and meeting cattle needs year-round. Designed for weather resistance, its large particle size helps prevent it from blowing away and allows water to pass through easily.
Ted Perry explains that the Purina Plus program is one of the first value-added initiatives to recognize the potential unlocked by pairing quality weaning nutrition with recommended calf health protocols. This combination helps ensure calves are healthier, more robust, and better prepared for high-value markets. By focusing on both nutrition and health during the critical weaning phase, Purina Plus aims to deliver calves that perform well and meet market expectations, ultimately benefiting producers with improved profitability and efficiency.
Perry highlights the success of Purina’s “Wind & Rain” and “Purina Plus” programs in improving cattle health and performance.
You can learn more about these programs by visiting the Purina Mills website. The full Interview will be coming later this week on AgMatters PM.
