Mindful Choicemakers are one of the seven segments the National Pork Board identified in its segmentation survey. Kristen Hicks-Roof, director of human nutrition for the National Pork Board, said the segment prioritizes healthy eating.
Of course, pork is a nutritious option for these consumers.
Hicks-Roof said pork fits their nutrition needs well.
Visit porkcheckoff.org to learn more about NPB Consumer Connect.
