Consumers choose pork at the meat case for different reasons. Kristen Hicks-Roof, director of human nutrition at the National Pork Board, said taste is the top driver in food choices.
Hicks-Roof said the National Pork Board is gaining momentum in connecting with the younger generation, including culturally relevant school lunch.
Cooking isn’t just about nutrition- it’s also a labor of love.
Visit porkcheckoff.org to learn about the latest work with human nutrition.
