Yesterday, we discussed the work being done by the National Pork Board (NPB) to change its marketing approach as we work to inform a new generation of consumers. The goal is to work closely with dieticians and medical professionals to highlight how pork is part of a complete meal that is healthy for different lifestyles. This is a great way to highlight its versatility and convenience as well.
You may be asking how you merge taste and convenience with dietary information. It’s not as hard as you would think. Emily Krause is the Director of Health and Wellness Initiatives at NPB, and she discusses the steps necessary to make this happen. It starts with maximizing the flavor profiles with proper cooking procedures.
One of the main highlights of this initiative is changing the lifestyle portion of the marketing. We are seeing a shift in how we cook our home meals, and a new kitchen appliance, the air fryer, is growing hugely. Krause talks about how NPB is working with chefs to find new ways to partner pork with that method of cooking.
Another good way to increase demand for pork in the future is to make it available to the future consumers. Getting pork in front of K-12 students as much as possible. It gives them a way to see how pork can be a part of a balanced diet and tastes good while being good for you. Kristen Hicks-Roof, Ph.D. is a dietician and Director of Human Nutrition at NPB, and she tells us more.
Learn more about these new marketing initiatives at pork.org
