Health in a swine herd is essential. With margins being tight between the price you pay to get your hogs and the price you sell them for, you cannot afford to throw money away. Merck Animal Health has been a partner in the swine industry for quite some time, and they want to make sure that their customers are getting the most value for their dollars.
Dr. Kimberly Crawford is the Associate Director of Strategic Development and Innovation for Swine at Merck. She says maintaining their relationships is essential to them. She talks about how their Sequivity Technology helps producers and veterinarians keep ahead of diseases such as Swine Influenza A and its ever-evolving strains.
Dr. Crawford says that they have not only the pharmaceutical side of the business. They also have a technology component that allows them to delve into what producers need for a start-to-finish program to maximize their operation.
Dr. Crawford adds that in her role, she can be customer-facing for Merck. All the technology and innovation in the world doesn?t amount to much if it isn?t what the producers are looking for or needing at a particular moment. Merck is committed to working with producers to develop the technology and products which will be useful in today?s market climate.
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