Growmark is helping producers sift through the technology noise

by | Dec 27, 2019 | 5 Ag Stories, News, Trade Talk 2019

We are seeing technology coming at us from all directions in agriculture. There is tremendous room for growth of new companies, and a benefit to producers. But how do you make sense of everything that is out there? Growmark?s Ag Validity program is helping farmers to sift through all the noise and implement the technology they need.

Audio: Full Interview with Growmark’s Brendan Bachman

Growmark?s Brendan Bachman says there is ?a lot of noise? out there in the marketplace.

Growmark helps producers weed out the clutter and get down to the nitty-gritty on which technology does what for your operation. Bachman says it is like using a big funnel.

Growmark has already taken the information they have already gathered on aerial imagery, weather, markets, and more and turned it into their Mifield 365 technology. The technology is available for their retailers, but they are looking at converting it to a grower interfacing app.

Bachman says all this technology is amazing as standalone information. With Mifield 365 they are developing the synergy needed to make these technologies work together to give you a simple and complete picture.

They are looking to beta test the platform in 2020 and are hoping to be able to fully launch it in 2021.

For more information, visit the Growmark website.