The Culture Celebrator is one of seven consumer segments identified in an in-depth consumer segmentation study completed by the National Pork Board. Sarah Showalter, manager of business and consumer insights at NPB, said the Culture Celebrator segment shows an opportunity for growth.
Showalter said this consumer segment has a significant affinity for pork.
The NPB is using the consumer segmentation study as a tool to address long-term growth in pork consumption.
Visit porkcheckoff.org to learn about all the consumer segments and take a quiz to learn which segment best suits your lifestyle.
