The Farm Progress Show can be summarized in that name alone. It is a time when the agricultural industry is on full display, and we celebrate all the improvements in machinery, seed, crop protection, and much more. It’s also a little bit of a moment of competition amongst companies in the industry. Many of them are sitting very near each other on the grounds, and they want to make sure that they are doing all they can to offer the greatest improvements available to help improve the lives of farmers.
CASE-IH is among those companies that is front and center at the show, and they have been very excited to launch some new offerings there. They are also working to keep existing equipment at the top of its game. Kurt Coffey is the North American VP of Case IH, and he talked with IARN about some of the things they are excited about at the Farm Progress Show.
It all starts with their new combine offerings. CASE IH has been launching new models every 90-100 days this year.
Coffey says that the mantra around CASE IH technology has gone from “or” to “and”. They are not limiting themselves to one innovation at a time, they are rolling out whole farm solutions that make it easy for producers to be successful.
You can watch out whole interview with CASE IH North American VP Kurt Coffey right here:
