Gulfood is one of the largest food trade shows in the world, attracting tens of thousands of prospective buyers to Dubai, United Arab Emirates. Reporting from a busy USA Pavilion at Gulfood, U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom said the Gulf Region’s rebounding foodservice sector has heightened interest in U.S. beef.
Much of that beef demand is coming from a rebounding foodservice sector.
In addition to promoting the unique attributes of U.S. beef, the visit to Dubai also provided an opportunity to address market access obstacles that slowed last year’s beef exports to the UAE, which is traditionally the region’s highest value destination for U.S. beef exports. Halstrom said efforts are ongoing to help the U.S. industry meet the UAE’s halal certification requirements and to reduce interruptions in trade.
For more information, visit usmef.org.
